Nathalie Drewello, Web Design and Marketing

Hi, I'm Nathalie

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About

Who Am I?

An experienced web designer and digital marketer, passionate about helping aspiring entrepreneurs, and small-size business owners to have an online presence and thrive online.

Throughout my career, I have worked with small business owners and entrepreneurs across various industries. This exposure has provided me with valuable insights into the unique challenges that businesses face in today’s digital landscape.

In addition to my technical skills, I pride myself on my ability to build strong relationships with clients. I believe that effective communication and collaboration are essential for achieving mutual success.

Whether you’re looking to create a website, enhance your online presence, increase brand awareness, or drive conversions, I am confident in my ability to help you achieve your digital marketing goals.

I am also open for short or long-term contracts with small businesses. 

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Crystalfilm productions Project

Project Scope

My journey with Crystalfilm Productions Ltd, a video production company, began in 2018 when I created their initial website. Fast forward to 2021, we undertook a significant website revamp with a strong emphasis on enhancing their Search Engine Optimization (SEO) strategies. Additionally, I was entrusted with the pivotal task of identifying a new font to complement their rebranded logo.

 

Crystalfilm Productions web design project

Solutions

  • 2018 Website Creation: The collaboration commenced in 2018 with the creation of a website tailored to Crystalfilm Productions’ unique needs. The website served as the initial stepping stone towards establishing a strong online presence.
  • 2021 SEO-Centric – Website Revamp: Recognizing the evolving digital landscape, we shifted our vision and focus to a comprehensive website with a clean design including a primary emphasis on optimizing SEO. This strategic approach aimed to bolster their online discoverability, ensuring that the company’s offerings could be easily found by their target audience. 
  • Color Palette: Building upon the company’s existing logo, we seamlessly integrated its color palette into the website’s design.
  • Poiret Font Typography: As part of the rebranding initiative in 2021, the mission was to find the perfect font to align with Crystalfilm’s refreshed identity. Poiret One emerged as the chosen font, characterized by its unique, light forms and pure elegance. Inspired by geometric elements, it exudes stylish lines and graceful curves.
Web design colour exploration
Crystalfilm Font logo

About this Font:

“[…] Poiret One is a unique typeface with light forms and pure elegance. Sleek and simple. Based on geometric forms, it has stylish lines and graceful curves.”

Crystalfilm Productions aspires to be recognized as a company that crafts elegant, simple, and sleek videos. Their videos embody freshness, style, and grace. The choice of the Poiret font perfectly aligns with this business objective and harmonizes with the rebranded essence of the company.

Crystalfilm Productions Portfolio sample

This journey encapsulates the evolution of Crystalfilm’s online presence, from its inception in 2018 to the SEO-centric transformation in 2021. The comprehensive approach not only enhanced the website but also contributed significantly to Crystalfilm Productions’ rebranding, ensuring their identity reflects elegance, freshness, and grace.

Crystal Product Photography & Videography Project

Project Scope

The requirement was to create a website for Crystal Product Photography and Videography, a specialized service offered by Crystalfilm Productions.

This extended and niche website has for goal to primarily focus on presenting the portfolio of exceptional product photography and videography from various projects.

product photography web design sample portfolio

Solutions

  • One Page-website: The one-page layout provides a seamless user experience, allowing visitors to easily navigate and access the showcased content.
  • Simplicity and Clean: The design approach revolves around simplicity and cleanliness, ensuring that the visuals take center stage. By employing a minimalistic aesthetic, I’ve crafted a website that enables the stunning product images and videos to speak for themselves.
  • SEO: We ensured that the one-page website was optimized for search engines. 
portfolio sample of a product photographer website
Product photo website section

Frank Gelmeroda Project

Project Scope

This project is an integral part of a broader initiative under the umbrella of Crystalfilm Productions, a corporate video production company for which I’ve created a website. The person in charge of this operation is the versatile Frank Gelmeroda, the main video producer wearing many hats. Depending on the specific project requirements, Frank either collaborates with other video producers or assumes the role of a self-shooting videographer. To cater to this multifaceted approach, we deemed it essential to establish a distinct and specialized website exclusively dedicated to Frank’s freelance video production services.

Freelance video producer web design by Nathalie Drewello

Solutions

  • Simplified and Intuitive Design: Simplicity in design is at the core of our website. The user interface is thoughtfully streamlined to enhance navigation and ensure that visitors can effortlessly access valuable content and portfolio. The design not only offers a visually pleasing experience but also makes the website user-friendly and intuitive.
  • Integrated Portfolio Showcase: In synergy with Crystalfilm Productions, we have integrated the portfolio gallery directly from their website. This synergistic approach showcases the full spectrum of Frank’s video production capabilities. This harmonious integration ensures that visitors to the website can gain a comprehensive understanding of his capabilities as a video producer, including his collaborative work within the Crystalfilm fold.
  • Informative Blog-Style Platform: This space empowers the video producer to share valuable insights, knowledge, and expertise pertaining to video production and the broader film industry. By creating an informative repository of articles and resources, we aim to position Frank Gelmeroda as a thought leader and resource within the realm of video production.
Frank Gelmeroda Blog section

This project represents a strategic endeavor to establish a dedicated online presence for Frank Gelmeroda’s freelance video production services, complementing the wider ecosystem of Crystalfilm Productions. Through the insightful blog-style platform and the integrated portfolio showcase, combined with the simplicity of the design, we endeavor to foster a robust digital presence that resonates with professionals and enthusiasts within the video production and film industry.

Jewel Isle Rum Punch Project

Project Scope

Jewel Isle Rum Punch’s CEO reached out with a vision to revamp their outdated e-commerce platform. Specializing in rum-based fruit-flavored cocktails crafted with the finest Caribbean overproof rum and fruit based juices, the brand had untapped potential. Recognizing the need for a fresh online presence to elevate her business, the CEO entrusted me with this exciting project.

The perfect drink Web design project

Solutions

  • Enhanced Visuals: My initial analysis revealed that the existing website suffered from outdated aesthetics. The images appeared blurry and unprofessional. To address this, I recommended her a professional product photographer who embarked on a visual overhaul, capturing new, high-quality images of the products.
  • Concise Content: We recognized the need to streamline the content. The existing website featured an abundance of repetitive and lengthy text, which we condensed to provide a more engaging and informative user experience.
  • Harmonious Layout: Achieving a harmonious layout was essential. We revamped the website’s structure to ensure a seamless flow of information and user-friendly navigation.
  • Logo Challenge: Although the existing logo didn’t fully align with the CEO’s vision for the new website, budget constraints required us to adapt. We creatively worked around the original logo, infusing the website with the desired freshness to maintain brand continuity.
  • Dominant Color Scheme: To infuse the site with vibrancy and a Caribbean feel, we introduced a dominant color scheme centered around the warmth and energy of yellow, reminiscent of the Caribbean sun and green for the nature. 
  • CTA to the Shop Page: On the homepage, we placed a call to action on the hero header to lead to the shop, while providing engaging and informative content about the brand on the home page.  This strategic design ensures that visitors can seamlessly explore and purchase Jewel Isle Rum Punch’s products.
  • Enhancing the Shopping Experience :

    The primary objective was to streamline the shopping process, reduce congestion, and provide visitors with a clear, intuitive, and enjoyable shopping experience.

  • Grouping products by flavours: The business owner came up with a brilliant idea to group the products by flavours. We understood that presenting the products in an organized and categorized manner could significantly improve user navigation and decision-making.

By grouping the tasty rum punch cocktails according to their distinct flavors, we created a shopping experience that is not only visually appealing but also highly efficient. Visitors can now effortlessly explore their favorite flavors and discover new ones, making their shopping journey a breeze

The strategic grouping of products by flavor has not only transformed the shop’s aesthetics but has also elevated its functionality. It offers a clearer, more organized, and enjoyable shopping experience for all visitors. By understanding and addressing these vital aspects of the online shop, we’ve contributed to the overall success of Jewel Isle Rum Punch’s e-commerce website.

Hamaka Design Project

Project Scope

Hamaka Design seamlessly blends geometric and organic design elements, drawing inspiration from the rich tapestry of Roselind Hunsel’s multicultural background and her experiences in London as a prominent visual artist. My mission was to craft a website that not only highlights her artistic prowess but also offers an e-commerce platform for the sale of her extraordinary creations.

Solutions

Striking Visual Design:

Creating a visually stunning website that reflects the fusion of geometric and organic styles that define the work of the artist. Every design element is meticulously crafted to resonate with her artistic vision and captivate her audience.

Responsive and User-Friendly

From desktops to mobile phones, the website is fully responsive and user-friendly.

Optimized for Search Engines:

We employ industry best practices for on-page and off-page SEO to enhance her website's visibility on search engines. This means more organic traffic and greater exposure for her art.

Hamaka Design Web Design Project

E-Commerce Integration:

As, the artist had opted to use Wix platform, I had to make sure that the customization of the e-commerce reflects the vision of the artist. . The e-commerce functionality is simple for customers to explore and purchase her artistic creations. The secure and user-friendly checkout process ensures a hassle-free shopping experience.

E-commerce Project by Nathalie Drewello

Master's Home Touch Project

Project Scope

The entrepreneur behind Master’s Home Touch, also the mastermind behind Jewel Isle Rum Punch, entrusted me with an exciting new opportunity to work on this project. Master’s Home Touch is a delightful home-based restaurant founded by the business owner and her talented chef husband, offering authentic Caribbean cuisine. Our mission was to create a dynamic website with e-commerce capabilities, enabling customers to conveniently place orders directly through the platform.

Solutions

  • Intuitive Menu Section: To enhance the customer experience, we crafted an inviting menu section. With carefully organized categories, we aimed to simplify the food selection process, making it effortless for customers to choose their favorite Caribbean dishes.
  • WordPress and WooCommerce Integration: In line with the client’s preferences, we harnessed the power of WordPress (WP) to build the website, seamlessly incorporating the WooCommerce e-commerce plugin. This combination provided a robust platform for showcasing the restaurant’s offerings and facilitating online ordering.
  • SEO-Optimized Pages: Recognizing the importance of online visibility, we diligently optimized each page for search engines (SEO). This approach ensures that the restaurant’s website is easily discoverable by potential customers, ultimately driving more organic traffic and increasing brand exposure.
menu category web design for a Caribbean take away

A few months down the line, we received a request to disable the e-commerce functionality. The client’s priority had shifted to culinary excellence, and they preferred not to be preoccupied by the intricacies of delivery logistics. In response, we seamlessly reconfigured the website. The order button now seamlessly directs customers to three popular takeaway platforms, where they can place their orders with ease. This transition allowed Master’s Home Touch to focus entirely on what they do best – preparing and serving exquisite Caribbean cuisine.

Our journey with Master’s Home Touch was marked by flexibility and a commitment to evolving alongside our client’s needs. We tailored our solutions to create a versatile platform that adapts to their business dynamics. With a user-friendly menu, a well-optimized website, and a seamless transition to third-party takeaway services, Master’s Home Touch continues to thrive in the world of online dining.

Just Kidding AfterSchool Club Project

Project Scope

The new owner of JustKidding Afterschool Club entrusted me with the mission of creating a website designed to empower parents with valuable information about the club’s services and activities. Our goal was to not only inform but also simplify the registration process by incorporating a user-friendly form for parents to enroll their children in the club.

Solutions

  • Logo-Inspired Design: Building upon the club’s existing logo, we seamlessly integrated its color palette into the website’s design. The predominant color, a soothing light blue, was carefully chosen to instill a sense of tranquility during the browsing experience. This calming effect ensures that parents feel at ease as they explore the offerings of the club.
  • Strategic Color Palette: To accentuate important elements and calls to action, we introduced a secondary color scheme. Vibrant pink was employed for buttons, drawing attention to key interactions. Yellow, on the other hand, served as a complementary color to add a touch of warmth and energy.
  • Whitespace Utilization: We harnessed the power of whitespace to create a clean and uncluttered layout. The generous use of whitespace provides a sense of openness and makes navigating the website a breeze. Visitors can easily find the information they seek without feeling overwhelmed.
  • Engaging Multimedia: To capture the essence of the club’s activities and services, we enriched the website with multimedia elements. A captivating video and an array of high-quality images offer a glimpse into the exciting world of JustKidding Afterschool Club. These visual assets provide an immersive experience, allowing parents to connect with the club’s mission.
  • Seamless Child Registration: Central to the website’s functionality is a well-crafted registration form. Designed with parents in mind, this form streamlines the enrollment process for their children. It’s intuitive, user-friendly, and ensures that parents can easily register their kids for the club’s enriching activities.

Our approach to JustKidding Afterschool Club website was to infuse it with a harmonious blend of visual appeal, user-friendliness, and accessibility. By integrating the club’s logo colors, utilizing whitespace effectively, and providing engaging multimedia, we’ve created an online hub that informs, captivates, and simplifies the registration process.

child-registration form