Project Detail
Project Scope
My journey with Crystalfilm Productions Ltd began in 2018 when I created their initial website. Fast forward to 2021, we undertook a significant website revamp with a strong emphasis on enhancing their Search Engine Optimization (SEO) strategies. Additionally, I was entrusted with the pivotal task of identifying a new font to complement their rebranded logo.
Solutions
- 2018 Website Creation: The project commenced in 2018 with the creation of a website tailored to Crystalfilm Productions’ unique needs. The website served as the initial stepping stone towards establishing a strong online presence.
- 2021 SEO-Centric – Website Revamp: Recognizing the evolving digital landscape, we shifted our vision and focus to a comprehensive website with a clean design including a primary emphasis on optimizing SEO. This strategic approach aimed to bolster their online discoverability, ensuring that the company’s offerings could be easily found by their target audience.
- Color Palette: Building upon the company’s existing logo, we seamlessly integrated its color palette into the website’s design.
- Poiret Font Typography: As part of the rebranding initiative in 2021, the mission was to find the perfect font to align with Crystalfilm’s refreshed identity. Poiret One emerged as the chosen font, characterized by its unique, light forms and pure elegance. Inspired by geometric elements, it exudes stylish lines and graceful curves.
About this Font:
“[…] Poiret One is a unique typeface with light forms and pure elegance. Sleek and simple. Based on geometric forms, it has stylish lines and graceful curves.”
Crystalfilm Productions aspires to be recognized as a company that crafts elegant, simple, and sleek videos. Their videos embody freshness, style, and grace. The choice of the Poiret font perfectly aligns with this business objective and harmonizes with the rebranded essence of the company.
This journey encapsulates the evolution of Crystalfilm’s online presence, from its inception in 2018 to the SEO-centric transformation in 2021. The comprehensive approach not only enhanced the website but also contributed significantly to Crystalfilm Productions’ rebranding, ensuring their identity reflects elegance, freshness, and grace.
Follow Up:
Since the website completion, I have been helping the website remaining secure, updated, and running smoothly on monthly basis.