Project Detail
Project Scope
The new owner of JustKidding Afterschool Club entrusted me with the mission of creating a website designed to empower parents with valuable information about the club’s services and activities. Our goal was to not only inform but also simplify the registration process by incorporating a user-friendly form for parents to enroll their children in the club.
Solutions
- Logo-Inspired Design: Building upon the club’s existing logo, we seamlessly integrated its color palette into the website’s design. The predominant color, a soothing light blue, was carefully chosen to instill a sense of tranquility during the browsing experience. This calming effect ensures that parents feel at ease as they explore the offerings of the club.
- Strategic Color Palette: To accentuate important elements and calls to action, we introduced a secondary color scheme. Vibrant pink was employed for buttons, drawing attention to key interactions. Yellow, on the other hand, served as a complementary color to add a touch of warmth and energy.
- Whitespace Utilization: We harnessed the power of whitespace to create a clean and uncluttered layout. The generous use of whitespace provides a sense of openness and makes navigating the website a breeze. Visitors can easily find the information they seek without feeling overwhelmed.
- Engaging Multimedia: To capture the essence of the club’s activities and services, we enriched the website with multimedia elements. A captivating video and an array of high-quality images offer a glimpse into the exciting world of JustKidding Afterschool Club. These visual assets provide an immersive experience, allowing parents to connect with the club’s mission.
- Seamless Child Registration: Central to the website’s functionality is a well-crafted registration form. Designed with parents in mind, this form streamlines the enrollment process for their children. It’s intuitive, user-friendly, and ensures that parents can easily register their kids for the club’s enriching activities.
Our approach to JustKidding Afterschool Club website was to infuse it with a harmonious blend of visual appeal, user-friendliness, and accessibility. By integrating the club’s logo colors, utilizing whitespace effectively, and providing engaging multimedia, we’ve created an online hub that informs, captivates, and simplifies the registration process.
Follow Up:
Since the website completion, I have been further supporting the brand through marketing initiatives such as crafting leaflets.